喜报 | Muse award 2024 Gold winner

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MUSE大奖是美国举办的国际设计奖项‌。MUSE大奖,全称为缪斯设计奖(MUSE Design Awards),由美国博物馆联盟(AAM)与美国国际奖项协会(IAA)主办,是全球创意领域最具影响力的国际奖项之一‌。该奖项每年评选一次,表彰在视觉传播艺术方面有卓越成就的艺术家和设计作品‌。


The MUSE Award is an international award held by the United States. The MUSE Award, the full name of the Muse Design Award (MUSE Design Awards), is sponsored by the American Federation of Museums (AAM) and the American Association of International Awards (IAA). It is one of the most influential international awards in the creative field in the world. The award is awarded annually in recognition of artists and designers who have made outstanding achievements in the visual communication arts.


沙畹茶业-沙煌  东方丝路敦煌飞天系列
荣获2024年 美国MUSE设计大奖 包装类金奖
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Chavannes-Shahuang Oriental Silk Road Dunhuang Flying Apsaras Series

Won the 2024 American MUSE Design Award Gold Award for Package.


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沙畹茶业-沙煌 东方丝路敦煌飞天系列是沙畹茶业丝绸之路系列八大系列中的其中一个系列,丝绸之路分为海上与陆上丝绸之路,我们为该品牌设立了前期的8大丝路面具系列,而“沙煌”正是古代丝绸之路出关的敦煌站,我们为品牌赋予了帝王紫的品牌色系,同时提炼丝绸之路每一个重要关口的地域文化特色面具,为产品赋予了神秘及浓厚的地域文化特色,同时结合中国的茶饮文化,为沙畹品牌缔造了全新的品牌风貌。


Chavannes-Shahuang Oriental Silk Road Dunhuang Feitian Series is one of the eight series of Chavannes Silk Road Series. The Silk Road is divided into sea and land . We have set up eight previous Silk Road mask series for this brand. "Shahuang" is the Dunhuang station where the ancient Silk Road passes, and we give the brand the brand color of Imperial Purple. At the same time, the mask of regional cultural characteristics of each important pass of the Silk Road is refined, which endows the products with mysterious and strong regional cultural characteristics. at the same time, combined with Chinese tea culture, it creates a brand-new style for Chavannes.

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Published on 十二月 11th, 2024
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