CICADA CHANGE 蝉兑-DS23


记录:


23年夏,我们在杭州参加了何见平先生及团队主持的Design summer设计之夏。这是难忘的夏日,是我们重新洗涤的美好时光。


Record:

In the summer of 23, we attended the summer of Design summer design hosted by Mr. he Jianping and his team in Hangzhou. This is an unforgettable summer day and a wonderful time for us old birds to wash again.



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Anna Kulachek 作为一位国际化的平面设计师,不仅在纽约现代艺术博物馆的殿堂级舞台上留下了自己的足迹,更与Nike、Apple、CalvinKlein、Prada等国际品牌携手将设计美学推向新的高度。她的作品,如同桥梁,连接着不同的文化和审美,展现了设计无国界的魅力。我们很有幸聆听学习了她的精彩分享。


Lecturer Anna Kulachek, as an international graphic designer, has not only left his footprint on the stage of the Museum of Modern Art in New York, but also joined hands with international brands such as Nike, Apple, CalvinKlein and Prada to push design aesthetics to a new height. Her works, like bridges, connect different cultures and aesthetics, showing the charm of design without national boundaries. We are very fortunate to listen to and learn from her wonderful sharing.




盛夏,杭州城酷暑,如我们的热情。我们的主题是围绕“模型”展开的,这是平面设计基础元素中很重要的一点,也就是“Tool”,围绕tool展开的设计更具有原创性和符号性,我们在商业设计中长年累月形成了一定的惯性思维,而在DS,我们要打破重塑,将原有的风格和经验归零重组。这就是来此的价值所在。


At the height of summer, the city of Hangzhou is hot, such as our enthusiasm. Our theme is around "model", which is a very important point in the basic elements of graphic design, that is, "Tool". The design around tool is more original and symbolic, and we have formed a certain inertia thinking over the years in commercial design, while in DS, we have to break and reshape and reorganize the original style and experience to zero. That's the value of coming here.




我选择了“蝉”作为主题,因为夏日,蝉兑的意义和我们来Design summer一样----即“脱壳”。将以往焕然一新,这是作为设计师需要不断追求的节奏,不管你是在什么阶段什么年龄,都要保持焕新状态。这里有来自全球的设计师,没有国界的分别,我们用图形和文字对话,深入而贯通。


I chose "cicada" as the theme, because the meaning of cicada in summer is the same as when we come to Design summer-"shelling". To change the past, this is the rhythm that designers need to pursue constantly, no matter what stage and age you are, you have to keep it fresh. There are designers from all over the world, there are no national boundaries, we use graphics and text dialogue, in-depth and connected.



以上这一组是我在进入这个主题后创作的一系列所谓“惯性思维”的平面作品,他带着我的创作习性进入了DS,但这并不完全是我所要的,因为“tool”的关键就在于搜集生活中所有的细节和琐碎之物,那些看似不经意的日常瞬间或物体都可以是设计灵感的源泉。


于是乎打碎“蝉”成了我接下来的任务---这只知了被无情的“肢解”了,我承认,我没有将tool的机制发挥到极致。于是乎。。创作了第二批的作品。
这组作品被我命名为“蝉的重生”,它用最极简的图腾与渐变色块书写了蝉从土里到树上,再到兑去外壳振翅高飞的全过程,这对于蝉来说是漫长的一生,但对于我们在DS,则是短暂而珍贵的兑变。

The above group is a series of so-called "habitual thinking" graphic works I created after entering this topic. He brought my creative habits into DS, but this is not what we want, because the key to "tool" is to collect all the details and trivial things in life, and those seemingly casual daily moments or objects can be the source of design inspiration.


So breaking the cicada became my next task-this cicada was mercilessly "dismembered", I admit, I did not play the mechanism of tool to the extreme. As a result, I created the second batch of works.


This group of works is named "the rebirth of the cicada" by me, it uses the most minimalist totem and gradual color block to write the whole process of the cicada from the soil to the tree, and then to the shell flapping its wings and flying high, this is a long life for the cicada, but for us in DS, it is a short and precious change.




DS即将结束前,Anna给了我很多的鼓励并希望让我尝试更多可能,这才是此行的目的,我也正需要这样的突破。于是在两天后,我创作了以下的海报,这种明快的色彩运用也是令我欣喜,虽然还有不足之处,但是我看到了不一样的变化,我想这也许就是“蝉兑”的真正意义。


Near the end of the class, Anna gave me a lot of encouragement and wanted me to try more possibilities, this is the purpose of this trip, otherwise it has been created in the previous habitual cognition. I need a breakthrough like this. So two days later, I created the following poster, this bright use of color also makes me happy, although there are still shortcomings, but I see a different change, I think this may be the real meaning of "cicada".




末了,感谢这波时光的相遇,感谢DS。我们依然深爱着设计。

Finally, thank you for this wave of time, thank you DS. We are still in love with design.







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Published on 九月 9th, 2025
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